New Spa Brand- Fréamh

At FBD Hotels & Resorts, wellness is more than a moment of relaxation – it is an experience shaped by nature, place, and authenticity. Inspired by Ireland’s rich landscapes and calming rhythms, we set out to create a spa journey that feels truly Irish, offering our guests a deeper sense of balance and restoration.

Ireland’s natural environment has long been a source of renewal. From grounding earth and open skies to ever-changing tides and wild coastlines, the elements around us invite calm and connection. This philosophy lies at the heart of our exclusive wellness offering, designed to reflect the beauty and spirit of the island we call home.

To bring this vision to life, we partnered with a 100% Irish-owned wellness brand, led by a founder with over 30 years of experience in the spa and wellbeing industry. Known for their thoughtful approach and deep respect for holistic healing, this collaboration allowed us to curate a wellness experience rooted in expertise, craftsmanship, and care.

The result is an exclusive spa and retail collection, created exclusively for FBD Hotels & Resorts. Each product line and treatment is inspired by the natural elements that shape Ireland – the strength of the earth, the movement of the shoreline, the freshness of the wind, and the deep, calming presence of the sea. These influences are thoughtfully woven into every ritual, creating treatments that nurture both body and mind.

Every experience is designed to slow the pace and encourage guests to fully unwind. From soothing aromas and natural textures to restorative techniques, our spa rituals harness the healing power of nature to promote relaxation, balance, and wellbeing.

This bespoke collection is a celebration of Ireland’s natural beauty, brought to life through luxurious treatments and products you won’t find anywhere else in the world. Whether you are seeking deep relaxation or a moment of quiet escape, our wellness experiences invite you to reconnect – with yourself and with nature.

Discover our Fréamh treatments and rituals Here